In Why letter writing has become less popular, the author writes that the improved means of transportation makes it effective for the person to travel instead of the missive and faster than the missive. The messenger is the message originator.
Translate this to freight and goods. With companies acquiring their own shipping and transporting of goods to the customer, the final disbursing of products could be made into memorable experiences with exact scheduled cake, flower or good news deliveries.
Comments
Post a Comment