Two prong Advertising

MIT delta v Online Advertising Workshop shows how you can use your advertising not just for marketing but also knowing your customers. Paul Cheek shows simple ways of doing that with minor changes over iterations. The wacky example on Facebook advertising is cool.

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Index Funds

Could Index Funds Be ‘Worse Than Marxism’?

Reverse index

Looking at this overloaded page on typesense , I wanted to understand some of the terms. A good example of reverse index is when you have to search for 234, 235, 236. Here it makes sense to find the differeing last number sooner than the initial long, same numbers. The time to dynamically reconstruct inverted index is important. Levenshtein automaton what-is-tf-idf Term frequency - inverse document frequency. Faceted search vs Filtering

The Clayton M. Christensen Reader

The Clayton M. Christensen Reader radial tire vs bias tire Geox breathable shoes sew with swiss army knife

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