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Not all fruits are the same

Some need more effort than the others.

Low hanging fruit makes you think that they are easy to get but not all fruits are the same. Especially luxury gets premium, going a little further, surplus or incremental gains being tougher to integrate, have to be for needs that are customised like the Schroedingers cat, where your top of the orchard maintaining its fruits is assetful but when you start realising them might be more cost prohibitive.

Your ladder defines the market niche of fruits available to you.

Diminishing returns

You stay at a technology node and reap the fruits, while you are doing this, you have to either find a telescopic stable, ladder that gets you to the next rung of availability, hopefully no one has done that already or you have another tree or orchard else where to get your next fruits from. Having started/planted  a new orchard helps too.

Creeper limited to the horizontal space but resistant to a local damage.

Trunk - Cost of Robustness of tree like the systems used to maintain organisations.

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