Quick delivery grocery

"While I am an impatient person, I have never really minded the time it takes for food to reach my house via Uber Eats or similar. But for many folks, it’s too long a wait." - Alex Wilhelm, Techcrunch

I think this makes me get a little of why instant delivery seems like its needed. Some customers have been dissatisfied that their food never arrived and they were never notified that it wont. Its kind of like the eta post window. Without a strict bun in the oven time, its hard to know when to check back both from the sender and receiver side. Having a shorter timeframe of the transport/delivery ensures that the window of ensuring that the customer had received widens.

In 2015, Dominos had a delivery in 15 min for 5$ and 3$ if within 20min. The intended audience according to the article - "drive-through customer". GPS driver tracker added. Something similar has been done for postal deliveries. If you want something done, do it yourself becomes, if you can track others while they are doing what you need, you can want something else done along with it.

It remains to be seen if the instant delivery runs into the hot waters of traffic accidents. Dominoes ended its 30 min delivery in US after a crash cash award.

2 min car delivery of pizza is catchy.

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