There’s an old saying that the first fifty years of the car industry were about creating car companies and working out what cars should look like, and the second fifty years were about what happened once everyone had a car - they were about McDonalds and Walmart, suburbs and the remaking of the world around the car, for good and of course bad. The innovation in cars became everything around the car. - Benedict Evans
With Google, What changed there was not solubility but bigness of the web.
McDonalds is not in the fast food business, its in the reality busness according to Kent Billingsley, author of Entrepreneur to Millionaire: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It.
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