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Company Bets

 Spotify has Company Bets "large-scale initiatives that we believe will have a significant impact on the business within a relatively short period of time."

Spotify arrives at these bets using the DIBB framework. It is similar to the DIKW pyramid.

Spotify's balance score card generation.

Fairly warned

Thinking about the DIKW a bit, data is available plenty. One researcher Douglas Hubbard thinks there's more data than needed. All the smart but fewer people than those compromised by the data, who write newsletters, have an insight. There will be fewer with knowledge and the wisdom of the eagle.

This is an amazing way to introduce your book chapter by chapter in a tweet thread. while reading the second chapter about fake articles on company's performance intended to boost the stock value, I wondered how the size of an organisation depends on the communications it can get right or not mess up. This is kind of like how the dinosaurs got to their size. 

The factors most responsible for setting the maximal body size of vertebrates are resource quality and quantity, as modified by the mobility of the consumer, and the vertebrate's rate of energy expenditure. - Brian K Mcnab, Resources and Energetics determined dinosaur size, PNAS.

This is when you probably get a Chief Communication Officer. Every new role addition is like a milestone highlighting where you have been, where you are headed. 

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