Ads relevant in Context

Stopped following some fashion social media, because at this point with the virus, the posts do not acknowledge the context. May be the fashion world stays true to the "show must go on".
Havent personally seen the security tray bin ads. Have you? Improved carts at TSA aid workers

Lessons from the article:
Adverstising as problem-solving.
Branded intervents where desired or needed.
Tribal positioning. "Not only do customers wear branded Oakley products; they also display the logo separately—by, for example, sticking decals on their cars. The brand name, detached from the product, signals inclusion in a tribe dedicated to extreme sports and athletic excellence."
Life is good

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